Strong Feelings is hosted by indie publishing CEO Katel LeDû and tech consultant and author Sara Wachter-Boettcher.
They got to know each other when Sara wrote a book for Katel’s press back in 2016. But pretty soon, they were running buddies. Pastry pals. And then just plain besties. Now they’re cohosts and budding business partners, too.
When they’re not running Strong Feelings (and scheming a world takeover they’ve codenamed “Nacho Business”), they’re busy being boss in tech, design, and media:
Katel is the CEO of A Book Apart, the beloved indie publisher of brief books for people who design, write, and code. Before running the show at ABA, she was National Geographic’s digital director of photography. She’s been in publishing since the early aughts, and she’s sure seen a lot.
Sara runs Rare Union, a product and content strategy consultancy, and gives talks around the world about how bullshit tech culture can be. She’s the author of Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, and her writing has appeared in Washington Post, The Guardian, Slate, Quartz, McSweeney’s, and Wired.
Sara and Katel live in Philly, which you really oughta visit. No, they still don’t want to move to New York.
Strong Feelings started as No, You Go in January 2018—a show featuring Sara, Katel, and a third cohost, their friend Jenn Lukas.
NYG was named an Apple Podcasts “New & Noteworthy” show in its first season, and quickly started pulling in thousands of listeners. So when Jenn left the show in the fall of 2018, Sara and Katel decided to keep on growing—and rename the show for 2019 to reflect their new direction as a creative duo.
Get all the backstory in their NYG finale episode.